Monday, December 4, 2006

MySpace is Your Space

There are magazines out there looking for brand extensions. The latest maybe a trend of magazines starting branded MySpace pages. The Bivings Report recently cited a Magazine Publishers of America (MPA) website release with a mention of 36 magazines with a presence on MySpace. Here's the list...
ATV Rider
Blender

Bust Magazine
Catalyst
Complex
CosmoGirl!
Cosmopolitan
D Magazine
Drum Magazine
FHM
Filmmaker
Free skier
Guitar Player Magazine
Jane
Maxim
Metal Edge
Metal Maniacs
Mini truckin’
New York Magazine
Nylon
Paste
Seventeen
Shojo beat
Skateboarder
Skiing
Snowboarder
Star
Street Trucks
Stuff
Surfer
Tango
Tokion
Transworld snow
Transworld surf
URB
Vibe
YL

Some of the pages have been attracting enormous traffic. Bivings points out that Cosmopolitan has attracted 20,000 friends. Maxim has gained 46,000. Naked (more or less) models will do that for ya.

Internet Photo Magazine

Newly minted JPG Magazine has an interesting take on the connection between user generated content and print. The magazine is solicited photos on its website and putting them to a vote. The best ones, or the ones with the most votes anyway will appear in the magazine. Some interesting stuff.

The Future is Britain

Today the New York Times reports that we are seeing the future of Internet ads in Britain. The share of all Internet advertising there has shot up tremendously in the last couple of years. The paper reports that this year 10.5 percent of British advertising dollars will be directed to the Internet. The percentage in the U.S. will be 5.6 percent. The big loser in Britain is television where ad dollars are being pulled. Critics are saying that it can't happen here. TV is too ingrained in our culture. Oh, it's gonna happen. Internet advertising can be targeted more directly and is much cheaper than television. Television is more ingrained here and it will take longer, but, rest assured, it will happen.




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