There are magazines out there looking for brand extensions. The latest maybe a trend of magazines starting branded MySpace pages. The Bivings Report recently cited a Magazine Publishers of America (MPA) website release with a mention of 36 magazines with a presence on MySpace. Here's the list...
Guitar Player Magazine
New York Magazine
Internet Photo Magazine
Newly minted JPG Magazine has an interesting take on the connection between user generated content and print. The magazine is solicited photos on its website and putting them to a vote. The best ones, or the ones with the most votes anyway will appear in the magazine. Some interesting stuff.
The Future is Britain
Today the New York Times reports that we are seeing the future of Internet ads in Britain. The share of all Internet advertising there has shot up tremendously in the last couple of years. The paper reports that this year 10.5 percent of British advertising dollars will be directed to the Internet. The percentage in the U.S. will be 5.6 percent. The big loser in Britain is television where ad dollars are being pulled. Critics are saying that it can't happen here. TV is too ingrained in our culture. Oh, it's gonna happen. Internet advertising can be targeted more directly and is much cheaper than television. Television is more ingrained here and it will take longer, but, rest assured, it will happen.