Thursday, December 7, 2006

PR Goes Multi-Platform

'Tis the season. A deluge of meetings and Christmas parties will keep today's entry short and sweet. I'd like to announce that the site will begin discussing, reviewing, dissecting products and services in the field, so any announcements, releases, etc. will be welcome. Just post them....

The topic of the day is social media press releases. Edelman has announced the premiere of the social media new release. It's a great concept, incorporating all the new media bells and whistles (e.g. tagging, links), but it's hardly a paradigm shift. It's a nice innovation, but let's keep things in perspective.